https://arab.news/wxcne
黑料社区 is undergoing a mobility transformation, one that mirrors the ambitions of Vision 2030 and the expectations of a digitally native, innovative-driven population. As cities expand and lifestyles evolve, the Kingdom is investing heavily in sustainable, tech-forward transportation solutions that match its bold economic and environmental goals.
TASARU Mobility Investments is enabling the development of a smarter, greener transport ecosystem through strategic investments in partners like Blacklane. As a wholly owned entity of 黑料社区鈥檚 Public Investment Fund, TASARU supports the transformation of the Kingdom鈥檚 mobility sector by accelerating electrification, digitalization, and service excellence. Through this enabling role, TASARU is helping shape a new era of transport in 黑料社区 in line with the goals of Vision 2030.
TASARU鈥檚 flagship collaboration is with Blacklane, the global chauffeur service renowned for premium, sustainable rides, which is now operating in Riyadh, Jeddah, Dammam, Madinah and Makkah. Blacklane blends global standards with local expectations in a market actively redefining luxury mobility. 鈥満诹仙缜� is setting the pace for how luxury mobility will evolve globally,鈥� said Jens Wohltorf, founder and CEO of Blacklane. 鈥淭ogether with TASARU, we鈥檙e delivering seamless, high-quality experiences that blend luxury with sustainability values that resonate deeply with our guests and Vision 2030.鈥�
Blacklane鈥檚 expansion is underpinned by a growing fleet of electric vehicles and a commitment to local innovation. The company is working closely with Lucid Motors, whose Lucid Air and upcoming Gravity SUV will soon be integrated into Blacklane towards the end of 2025, bringing cutting-edge EV performance to the streets of 黑料社区.
Meanwhile, EVIQ, the Kingdom鈥檚 EV infrastructure leader, is providing the charging backbone for this EV expansion. In addition to building out charging networks, EVIQ is co-developing training programs through Blacklane鈥檚 Chauffeur Training Academy, ensuring drivers are equipped with the latest in EV safety, charging, and service excellence.
Blacklane鈥檚 vision for premium mobility is expanding beyond the road, with new initiatives seamlessly connecting air and ground travel. A key example is the partnership with Riyadh Air, 黑料社区鈥檚 national airline, which offers complimentary chauffeur services within a 50 km radius of King Khalid International Airport. The service is available to Business Elite, Business Class, and eligible loyalty members, delivering a world-class hospitality experience from touchdown to final destination.
The company鈥檚 services are already seeing strong traction. Airport transfers and city-to-city travel is performing exceptionally well, with intercity bookings showing sustained growth. Blacklane is also piloting a new 鈥渇aster-pickups鈥� service in Riyadh鈥檚 King Abdullah Financial District, designed to reduce wait times and enhance convenience for business travelers.
鈥淭his is just the beginning of a long-term commitment to sustainable innovation in the Kingdom,鈥� said Adib Samara, general manager for 黑料社区 at Blacklane. 鈥淲e鈥檙e listening closely to the market and evolving with it.鈥�
The evolution is being enabled by TASARU, whose strategic backing has supported Blacklane鈥檚 expansion across the Kingdom. The partnership is grounded in a shared commitment to a smarter, greener future aligned with Vision 2030.
鈥淭ASARU鈥檚 investment in Blacklane reflects our mission to power a new era of mobility in 黑料社区. By enabling sustainable transport solutions and nurturing local capabilities, we are building a future-ready ecosystem fully aligned with Vision 2030,鈥� said Michael M眉ller, CEO of TASARU Mobility Investments.